Driving Success for Crown Buick GMC
Discover how strategic marketing and audience engagement helped Crown Buick GMC increase leads and sales.
When Growth Needs a New Strategy, Action is Key
Crown Buick GMC wanted to generate more digital leads and in-person visits to boost vehicle sales. By partnering with BrownRice Marketing, they shifted their ad strategy, refined audience targeting, and increased engagement on social media—leading to measurable growth and industry recognition.
The Challenge
A challenge emerged in generating more in-person leads, particularly for truck sales. BrownRice Marketing addressed this challenge by creating sponsored ad lead forms, showcasing Crown Buick GMC's wide variety of truck options. These forms required contact info to drive more relevant leads to the dealership. Additionally, tailoring content specifically to GMC Sierra trucks helped capture the interest of potential buyers.
The Approach
BrownRice Marketing implemented a targeted strategy that combined organic and paid content to maximize engagement. Utilizing carousel ads with multiple vehicle photos and persuasive ad text, the team ensured potential buyers received clear and compelling information. Sponsored ads were designed to include lead forms, making it easier for Crown Buick GMC to capture customer data and follow up with personalized communication.
Additionally, BrownRice Marketing worked closely with Crown’s BDC/Internet Manager to refine strategies, ensuring clear communication on metrics and campaign performance. By educating Crown on the value of each marketing initiative, the dealership’s sales management was able to provide valuable feedback that helped shape future campaigns.
The Results
Key Performance Indicators (KPIs):
- 12.2% increase in Crown Buick GMC’s Facebook followers
- 87.5% increase in engagement rate
- Increased in-person leads, particularly for GMC Sierra truck sales
- Recognized as 2023 & 24 Dealer of the Year and awarded 2023 & 24 JD Power Dealer of Excellence
Future RecommendationsTo maintain momentum, BrownRice Marketing recommends:
- Emphasizing the showcase of new vehicles
- Highlighting Crown Buick GMC’s exceptional customer service
- Setting more specific goals for future campaigns
- Continuing the focus on generating in-person leads, especially for truck sales
By refining strategies and staying aligned with audience preferences, Crown Buick GMC can sustain growth and further strengthen its market presence.
Drive More Leads and Sales with Strategic Marketing
See how data-driven social media strategies can transform your dealership’s growth. From increasing engagement to generating high-quality leads, we help you turn digital efforts into real sales.
