Post Covid Success

Covid has not only changed the way we live and work, it’s permanently altered our behavior. Months of quarantine and social distancing have caused us to form new habits which have accelerated online shopping and social media trends.

• U.S. total online spending in 2020 saw a 76.2% increase over 2019

• These days, 73% of consumers say they are “comfortable” buying a new brand online

• And most importantly, 40.1% of consumers say they are “highly likely” to continue to shop online even after retail stores reopen

It’s not just shopping that has become an online necessity, we’ve relied on the internet for our social lives too. 

• 51% of adults are using social media at higher rates during the pandemic

• Zoom has replaced conference rooms, and streaming has taken the place of movie theaters

While change is always unsettling, it’s important to see that Covid has presented an opportunity. 

By leveraging technology, sales can increase by broadening your audience, acutely targeting the buyer, communicating a message that resonates, changing inventory, and precisely tracking metrics to land the best combination of product offering, marketing, sales and loyalty.