Strategic Planning for your business
So many companies leap into advertising without setting themselves up for success. Just like building a house, building a brand requires a solid foundation and that’s where we come in. For us, it’s all about the three C’s: · be clear on your COMPANY’S mission, vision and values,
· know what makes your CUSTOMER tick,
· and, finally really be aware of who your COMPETITION is and how your company is better.
Once we have articulated all of that, a marketing plan is born.
Our process is unique and thorough. We work with our clients to unearth what’s working and what’s not for the company. We reach a perfect consensus regarding target, messaging and media. At the end of this exercise, we create a brand guideline which becomes your communication guide so all advertising, signage, collateral, etc. can be presented in one voice so your customer has clear reason to spend money with your business while creating adoration of the brand.
If you are interested in being more strategic with your business planning, we should talk.