OTT or Over the Top refers to streaming media delivered to viewers via the internet. OTT is the way many people watch programming they want to when they want to. Accessing apps like Paramount, Discovery+, CBS All Access, Peacock and more, viewers are targeted to deliver commercials where they are watching. It is not about the program being watched rather the person watching it.
We customize each client’s OTT campaign to only deliver ads to the specific criteria of their potential customer. We can even see when someone visits a client’s webpage after being delivered an OTT ad. This targeted delivery means less wasted ad spend in the long run for the client.
