Car Dealership

Situation: This auto dealer sells a very trendy brand of cars catering to outdoorsy young couples and families who are adventurous and loyal to the brand.  They also appeal to young couples (Millennials) and older empty nesters.  Regardless of age, these people are adventurous, go getters who own dogs, camp, hike, bike, canoe, ski, etc. and require a sturdy, dependable vehicle. While image is not super important, giving back to the community and the environment is.  Safety is also a major variable when deciding on a new car.  These owners are loyal so it’s likely they will buy another when their current model has run its course.  They offer:

·       Easy online comparison

·       Biggest variety of new and used cars in the New Orleans area

·       Dog Friendly

The message: Main goal is to sell cars and our goal is to promote the monthly incentives while honoring the message put forward by the manufacturer.

The Tactics: TV, Outdoor, Digital, Social

Achievements: Each month, marketing, working closely with the sales team, have been able to meet (or most of the time) beat sales quotas.  We have successfully localized the media buy and messaging to resonate with action-oriented buyers.  The dealer name has become synonymous with family, quality, honesty and one of the best dealers in town.